A new online video rental service is offering UK-based fans of Bollywood cinema the chance to enjoy their favourite 'Bolly-flicks' from the comfort of their homes.
Sanona is a brand new on demand film service which allows viewers to stream films direct to their home screens via a PC, Mac or through a TV, in the mould of services such as Lovefilm and Netflix.
The company has already secured a number of content deals with some of India's biggest film studios, including Yash Raj Films, UTV and Reliance Entertainment, giving audiences access to a myriad range of films from the world's most prolific movie business.
The internet Video on Demand service works on a unique Pay Per View model with two tiers of pricing: the Pay As You Go option is ideal for those who like an occasional fix of Bollywood melodrama whilst the Sanona Gold Membership package offers die-hard fans discounted rates on films for a low cost monthly fee.
Aside from Bollywood, Sanona will also offer consumers access to the lesser-well-known but equally prolific sub-continental cinema.
Adam Davies, the founder and CEO of Sanona says: “The Indian film industry releases over 1,000 films a year and less than 10% of them are shown in cinemas in the UK. We want to give audiences here the opportunity to enjoy some of these films which would otherwise not have a platform. We are also starting to look at building a library of regional films that serve the Bengali, Punjabi, Gujarati and Tamil speaking communities too.”
Viewers and visitors to the site will also have the opportunity to rate and review films and access the latest news from Bollywood.
For more information, visit www.sanona.com
- Poonam Joshi