Monday, 30 April 2012

Seven Islands Single Malt: Blending Indian culture with an ancient Scottish art

 
India’s centuries-long love affair with Scotch whisky received a further boon in London last week with the unveiling of a new luxury Single Malt.
‘Seven Islands Vintage’ – the name refers to the 7 islands that were reclaimed over centuries to form modern Mumbai – combines all the colour and cultural vitality of India with the Scottish art of whisky making.
Whisky is widely consumed in India; Scotch whiskies such as Chivas Regal have long been popular in the country.  India is also home to numerous, local brands such as McDowells, Royal Challenge and Royal Stag which are made out of molasses with a small percentage of traditional malt whiskey.
The consumption of Single Malt Scotch however, is still confined to the country’s relatively well off although that demographic is rapidly expanding, a fact that hasn’t escaped the attentions of the promoters of Seven Islands: Tilaknagar Industries, the company behind such popular Indian whisky brands as Mansion House, Senate Royale and Blacpower.
Seven Islands is the company’s first super-premium whisky and will be made at the BenRiach Distillery in Scotland’s Speyside; home to some of the world’s finest Single Malts, including Glenlivet and Glenfiddich.
The new whisky was unveiled at a suitably glamorous reception at the Mint Leaf Restaurant and Bar in London prior to an international launch which will take in a number of major cities around the world.
- UKAsian Staff

Seven Islands Single Malt: Blending Indian culture with an ancient Scottish art

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