Thursday, 3 May 2012

'Racist' Ashton Kutcher advert withdrawn

An American crisps company has answered complaints of “brownface” by agreeing to pull anad that featured Two and a Half Men star Ashton Kutcher as an Indian man looking for love.

Bollywood producer Raj is one of several characters featured in a series of ads for snack company Popchips.
While one featuring only Raj was pulled from Popchips’ YouTube channel, an ad featuring all the characters, including Raj, remained online.

Popchips founder and CEO Keith Belling wrote on the company’s website that the company “worked hard to create a lighthearted parody featuring a variety of characters that was meant to provide a few laughs. We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended.”

The other characters played by Kutcher — who the company has named its President of Pop — include a fashionista, a tattooed Red Neck, and a dreadlocked stoner.

All appear in dating-service style videos. Raj says that he wants someone “Kardashian hot,” adding, “I would give that dog a bone.” He also talks about competing in a “milking contest.”

-    Reports

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